The relevance of domain authority on website-listing in the Search Engine Results Page ( SERPs) of search engines led to the birth of a whole industry of Black Hat SEO providers, trying to feign an increased level of domain authority. This relevance has a direct impact on its ranking by search engines, trying to assess domain authority through automated analytic algorithms. Domain Authority is a search engine ranking score developed by Moz. The domain authority (also referred to as thought leadership) of a website describes its relevance for a specific subject area or industry. Relevance for a specific subject area or industry of a website
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